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FOR IMMEDIATE RELEASE

ONBRAND ANNOUNCES NEW ACCOUNTS WITH CATEGORY LEADERS
Brand Agency’s ‘Think Shelf’ Motto is Winning Project Work

Toronto, ON – December 8, 2005 - Onbrand, a Toronto-based brand agency, has a number of new client assignments to announce which include work for McNeil Consumer Healthcare, a leader in the OTC industry; The Mark Anthony Group, distributors of Mike’s Hard Lemonade and McGregor Socks & American Essentials. Each client is seeking greater shelf presence through Onbrand’s Think Shelf process.

“Our clients have benefited from Onbrand’s business practice of Thinking Shelf,” says Onbrand President, Greg Bérubé. “The shelf is where consumers make their final purchasing decisions. Our Thinking Shelf process gives our clients’ products the best opportunity to be seen and considered for purchase.”

The Mark Anthony Group wants Onbrand to update and improve the on-shelf performance of key brands: Mike’s Hard Lemonade, Extra Cider and Okanagan Premium Cider. All three brands are in the very crowded and competitive cooler category. The results of the new brand packaging will be seen on the Victoria Day Weekend 2006, the unofficial first day of summer.

“We were impressed by Onbrand’s unique process of brand identity strategy and implementation,” says Chris Pfeifer, Product Group Director, the Mark Anthony Group. “Their solution was simple, logical and very effective in communicating our specialty brands’ value to the consumer.”

McGregor’s Happy Foot® brand is evolving under Onbrand’s direction to increase its shelf presence to help lift sales. Happy Foot®, the original cushion sole comfort sock with the pineapple stitch, will showcase the new packaging in September 2006.

Longtime client, McNeil Consumer Healthcare, recently turned to Onbrand to provide clarity in their packaging.

About Onbrand
Onbrand is a group of branding consultants to category-leading marketers of consumer goods and services. The firm, based in Toronto, Canada, creates, maintains and builds sustainable sales advantage for brands in 19 industry categories. Through its Think Shelf, Brand Profilerä and Brand Firstä tools, the firm leads strategy development, brand creation, implementation, governance, and care-taking for such market leaders as The TDL Group (Tim Hortons), Reebok Ltd., (The Hockey Company), Parmalat, Burnbrae Farms Ltd., Revlon and McNeil Consumer Healthcare. Onbrand is part of MDC Partners Inc., Canada’s largest publicly held communications company.

For more information or interviews please contact Rob Landsmann, Account Manager Fantail Communications, rob@fantailinc.com, 416-363-4805.

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