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FOR IMMEDIATE RELEASE

TIMELY PARTNERSHIP OFFERS COMPLETE NUTRITION LABELLING AND PACKAGING SOLUTIONS
Strategies International and Nutrition Labelling Solutions first to provide "back of the package" strategic consulting for food marketers

TORONTO, ON (January 19, 2004) – Today, two Toronto-based agencies announced they are teaming up to provide expert advice to food manufacturers who need interpretation of the new food labelling legislation which is mandatory by December 2005. Strategies International, a branding and design agency, and Nutrition Labelling Solutions Inc., food analyzing and nutrition labelling specialists, are teaming up to be the first one stop shop for food marketers who are unsure of the new regulations. The opportunity, to cost effectively provide new branding recommendations in line with new product health claims, has never been timelier.

The advantage for packaged food companies lies in the convenience of having the two agencies coordinated in this endeavour to determine the required regulatory changes such as Nutrition Fact Tables, health claim recommendations and then execute the package redesign in conjunction with these changes. This effort will aid in keeping the brand messaging consistent, an important benefit to food manufacturers who are short of time or on limited budgets.

"This is, at the same time, an exciting and challenging period of adjustment for packaged food companies," says Greg Bérubé, President of Strategies International. "It is also an opportunity for food marketers. We will work towards making the transition to the newly re-branded product as seamless as possible for both the brand and the consumer. It’s not just about compliance, it’s about competitive features."

Canadian consumers are becoming more aware of what they eat, and trans fats and other food issues are in the news. Marketers of manufactured food may find it necessary to rethink their recipes and their packages to reflect those changes on the shelf, where 70% of all buying decisions are made.

"Accurate and compliant nutrition labelling is a major undertaking for food manufacturers, yet it will provide significant consumer benefits," says Steve Trofimchuk, Sales and Marketing Manager of Nutrition Labelling Solutions Inc. "Ensuring that packaging communicates the nutritional recommendations while complementing branding elements will be challenging yet could also create competitive advantage."

Marketers interested in knowing more can access information at www.si-creative.com or at www.NLSinc.ca.

For further information contact:
Rob Landsmann, Fantail Communications Inc., 416-363-4805, rob@fantailinc.com


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