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ONBRAND ANNOUNCES NEW ACCOUNTS WITH CATEGORY LEADERS
Brand Agency’s ‘Think Shelf’ Motto is Winning Project Work
Toronto, ON – December 8, 2005 - Onbrand, a Toronto-based brand agency, has a number of new client assignments to announce which include work for McNeil Consumer Healthcare, a leader in the OTC industry; The Mark Anthony Group, distributors of Mike’s Hard Lemonade and McGregor Socks & American Essentials. Each client is seeking greater shelf presence through Onbrand’s Think Shelf process.
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ONBRAND WINS PACKAGING AWARDS AT PAC 2005
February 24, 2005 – Toronto based packaging design agency, Onbrand, today announced it has won a Gold Award for McNeil Consumer Healthcare’s recently launched TYLENOL* Ultra Relief product, and a Silver Award for Ganong’s Caramel ‘n’ Peanut Clusters and Peanut Butter Melt Christmas packaging in the Packaging Association of Canada’s 2005 National Packaging Competition.
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ONBRAND ANNOUNCES NEW DESIGN PROJECTS FOR 2005
Package Design Agency Working with Industry Leaders
Toronto, January 27, 2005 - Onbrand, a Toronto-based package design agency, was hired by Rust-Oleum Canada, makers of Mono caulking, and Burnbrae Farms, egg and egg product producer, to redesign their packaging and increase impulse purchases at store level in 2005.
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NEW PRODUCT INNOVATION IN SNACK FOODS PROVIDES OPPORTUNITY FOR PACKAGE DESIGN INNOVATION
TORONTO, ON, November 22, 2004 – Onbrand has created stand alone packaging for two new lines of chocolate snack products from Ganong Bros. Limited. The Canadian chocolate manufacturer is currently introducing its new Peanut Butter Melts and Caramel n’ Peanut Clusters in response to the new trend in "pieced" chocolates. A new packaging strategy is in order and Onbrand says bagging them is it.
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ONBRAND RELAUNCHES, CONTENDING PACKAGING IS NEW AD
MEDIUM AND SHELF THE NEW BATTLEGROUND
TORONTO, ON (June 7,2004) – Today, Onbrand
announces its new name and a renewed focus on package
design. Onbrand, formerly Strategies International,
is changing its name because they have noticed a shift
in how marketing managers spend their marketing dollars.
Packaging is the new advertising medium and the shelf
the new battle ground.
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STRATEGIES
INTERNATIONAL STARTS WITH CONSUMER BEHAVIOUR TO DESIGN
PACKAGING
TORONTO, ON (March 10, 2004) – Strategies
International is now assisting Canada’s top chocolatier
update and create sales at store level. Ganong is
updating its packages to keep in line with their new
marketing objectives. In order to achieve the desired
result Strategies International is focusing on in
store consumer behaviour.
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TIMELY
PARTNERSHIP OFFERS COMPLETE NUTRITION LABELLING AND
PACKAGING SOLUTIONS
TORONTO, ON (January 19, 2004) – Today, two Toronto-based
agencies announced they are teaming up to provide
expert advice to food manufacturers who need interpretation
of the new food labelling legislation which is mandatory
by December 2005. Strategies International, a branding
and design agency, and Nutrition Labelling Solutions
Inc., food analyzing and nutrition labelling specialists,
are teaming up to be the first one stop shop for food
marketers who are unsure of the new regulations. The
opportunity, to cost effectively provide new branding
recommendations in line with new product health claims,
has never been timelier.
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STRATEGIES
INTERNATIONAL SPOTS BRANDING TRENDS FOR 2004
TORONTO, ON (December 19, 2003) – Strategies
International, a Toronto-based branding and design
agency, announces new trends for 2004. Based on client
work and research data, Strategies International is
predicting the emergence of a healthy consumer economy,
healthier food choices driven by nutritional labelling
and a return to simpler package and logo design with
instant "shelf appeal."
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STRATEGIES
INTERNATIONAL TO UPDATE HAIR CARE PACKAGE DESIGNS
FOR REVLON
TORONTO, ON (November 26, 2003) – Branding and
design company, Strategies International, has been
hired by Revlon Canada to apply their knowledge of
branding consumer products to the Revlon line of hair
care products. The major task facing Strategies International
is to modernize the packaging for the beauty aid giant
in 2004.
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NEW,
ACTIVE CHEESTRINGS ICON HELPS PROMOTE HEALTHY LIFESTYLE
FOR KIDS
TORONTO, ON (October 15, 2003) – In stores in
time for back-to-school Parmalat’s re-designed
Black Diamond Cheestrings is ready to rejuvenate the
cheese snacks market. In engineering a full re-design
for the brand, including the popular "Cheesy"
mascot, Strategies International and Parmalat ensured
Black Diamond Cheestrings’ dominant market share
will continue.
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SUCCESS
STORY: SELLING VODKA COOLERS BEGINS AT SHELF LEVEL
TORONTO, ON (September 2, 2003) – New Kiwi
Mango Lemonade from VEX is the vodka cooler that is
driving category sales this summer and its packaging
plays a vital role. Strategies International has designed
packaging for VEX that is instantly recognizable,
where it counts, in store by incorporating bright
colours that correspond to the flavours and ingredients
inside. Unlike the category leader, VEX is an in-store
brand only. Sales success has to rely heavily on retail
presence.
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NEW
MOOSE LIGHT PACKAGING UPDATES MOOSEHEAD ICON
TORONTO, ON (July 29, 2003) – Moosehead Light,
a Maritimes market leader, recently updated its packaging
to maintain its brand leadership and relevance in
its new Ontario and Manitoba markets. Moose Light
enters these markets as the premium light beer brand.
The re-design project involved all elements of the
brand’s assets: the Moose symbol, labels, category
and brand colours.
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