2003 | 2004 | 2005 | 2006


NEW, ACTIVE CHEESTRINGS ICON HELPS PROMOTE HEALTHY LIFESTYLE FOR KIDS
TORONTO, ON (October 15, 2003) – In stores in time for back-to-school Parmalat’s re-designed Black Diamond Cheestrings is ready to rejuvenate the cheese snacks market. In engineering a full re-design for the brand, including the popular "Cheesy" mascot, Strategies International and Parmalat ensured Black Diamond Cheestrings’ dominant market share will continue.
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SUCCESS STORY: SELLING VODKA COOLERS BEGINS AT SHELF LEVEL
TORONTO, ON (September 2, 2003) – New Kiwi Mango Lemonade from VEX is the vodka cooler that is driving category sales this summer and its packaging plays a vital role. Strategies International has designed packaging for VEX that is instantly recognizable, where it counts, in store by incorporating bright colours that correspond to the flavours and ingredients inside. Unlike the category leader, VEX is an in-store brand only. Sales success has to rely heavily on retail presence.
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NEW MOOSE LIGHT PACKAGING UPDATES MOOSEHEAD ICON
TORONTO, ON (July 29, 2003) – Moosehead Light, a Maritimes market leader, recently updated its packaging to maintain its brand leadership and relevance in its new Ontario and Manitoba markets. Moose Light enters these markets as the premium light beer brand. The re-design project involved all elements of the brand’s assets: the Moose symbol, labels, category and brand colours.
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