| |
2003 | 2004 | 2005 | 2006
NEW PRODUCT INNOVATION IN SNACK FOODS PROVIDES OPPORTUNITY FOR PACKAGE DESIGN INNOVATION
TORONTO, ON, November 22, 2004 – Onbrand has created stand alone packaging for two new lines of chocolate snack products from Ganong Bros. Limited. The Canadian chocolate manufacturer is currently introducing its new Peanut Butter Melts and Caramel n’ Peanut Clusters in response to the new trend in "pieced" chocolates. A new packaging strategy is in order and Onbrand says bagging them is it.
See Full Release
ONBRAND RELAUNCHES, CONTENDING PACKAGING IS NEW AD
MEDIUM AND SHELF THE NEW BATTLEGROUND
TORONTO, ON (June 7,2004) – Today, Onbrand
announces its new name and a renewed focus on package
design. Onbrand, formerly Strategies International,
is changing its name because they have noticed a shift
in how marketing managers spend their marketing dollars.
Packaging is the new advertising medium and the shelf
the new battle ground.
See
Full Release
STRATEGIES
INTERNATIONAL STARTS WITH CONSUMER BEHAVIOUR TO DESIGN
PACKAGING
TORONTO, ON (March 10, 2004) – Strategies
International is now assisting Canada’s top chocolatier
update and create sales at store level. Ganong is
updating its packages to keep in line with their new
marketing objectives. In order to achieve the desired
result Strategies International is focusing on in
store consumer behaviour.
See
Full Release
TIMELY
PARTNERSHIP OFFERS COMPLETE NUTRITION LABELLING AND
PACKAGING SOLUTIONS
TORONTO, ON (January 19, 2004) – Today, two Toronto-based
agencies announced they are teaming up to provide
expert advice to food manufacturers who need interpretation
of the new food labelling legislation which is mandatory
by December 2005. Strategies International, a branding
and design agency, and Nutrition Labelling Solutions
Inc., food analyzing and nutrition labelling specialists,
are teaming up to be the first one stop shop for food
marketers who are unsure of the new regulations. The
opportunity, to cost effectively provide new branding
recommendations in line with new product health claims,
has never been timelier.
See
Full Release
STRATEGIES
INTERNATIONAL SPOTS BRANDING TRENDS FOR 2004
TORONTO, ON (December 19, 2003) – Strategies
International, a Toronto-based branding and design
agency, announces new trends for 2004. Based on client
work and research data, Strategies International is
predicting the emergence of a healthy consumer economy,
healthier food choices driven by nutritional labelling
and a return to simpler package and logo design with
instant "shelf appeal."
See
Full Release
STRATEGIES
INTERNATIONAL TO UPDATE HAIR CARE PACKAGE DESIGNS
FOR REVLON
TORONTO, ON (November 26, 2003) – Branding and
design company, Strategies International, has been
hired by Revlon Canada to apply their knowledge of
branding consumer products to the Revlon line of hair
care products. The major task facing Strategies International
is to modernize the packaging for the beauty aid giant
in 2004.
See
Full Release
|
|
