Through the use of proprietary tools or in conjunction with third party market research partners, Onbrand delivers brand audit and analysis reports. These reports examine six major elements of the client's and competitors' brand: Image, Impact and Equity; Internal Elements; Market Segments; Differentiators; Positioning; and Personality.

Working with entrepreneurs and business leaders, Onbrand has built new brands from the ground up. Onbrand applies internal expertise to create brands that reflect an organization's mission, vision, values and unique value proposition. Through appropriate and relevant channels, this is then expressed in such a way to create the greatest awareness and generate the greatest impact.

Onbrand's strategic and creative professionals can redefine and reorganize sometimes complex or convoluted corporate, master and sub-brand relationships through marketing, corporate and visual communications systems. By clearly defining the relationship between brands and message hierarchy, Onbrand can help any family of master and sub-brands achieve the proper equity and balance.

As organizations merge and/or evolve they require renewed corporate identity systems, which in turn require updated corporate brand identity systems. Often stationery and other branded corporate entities can be the most widely distributed pieces of brand material. Items as simple as letterheads, business cards, building signage, printed sales and marketing materials, tradeshow displays and company vehicles can in fact have a higher level of visibility than things such as advertising. It is critical for long-term clarity, consistency and constancy that a system of standards be designed and implemented for all staff, external partners and suppliers to understand and follow.

Onbrand has in-house production management expertise which has delivered quality brand output to some of Canada's best-managed brands. Each project is treated as our own and nothing less than perfection is acceptable for our clientele.

The brand implementation process can be arduous and all encompassing for an organization during the initial phases. Onbrand offers implementation process management to ensure that all client needs are addressed, whether it be organizing and auditing all physical materials that require rebranding, screening and selecting external brand measurement or production partners, designing internal brand enculturation systems or infrastructure and building education tools to ensure long-term brand equity.

Either published electronically or in print, Onbrand can develop comprehensive graphic standards manuals that archive design rules and guidelines when implementing the brand. Graphic standards can include stationery templates, sales, marketing and advertising templates, image catalogues, colour palettes, font libraries, uniform design and character or mascot illustrations.

Onbrand uses the discipline of discovery to benchmark the dynamics for on-shelf sales success. In addition to the standard analysis of research, briefs, industry trends and regulatory issues, we talk to people. We interview stakeholders. We examine the selling environment. We talk to store personnel. We then add it all up into a comprehensive design brief.

To develop a range of name candidates, our team process looks at legal, cultural, visual and aural/linguistic potential.

We work best when we understand the brand’s buyer. Period. Clients can make it happen, or we can. Usage and attitude studies, focus groups, panels, shelf diagnostics. We have the partners, the methodologies and the ideas to create a focused brief and pre-shelf strategy.

The focal point must be the brand. The challenge is creating a message that can be heard in the multi-channel brand communication universe. We strive to build brand identities that can stand on their own merit, supported by a strategic brand position that connects to consumers regardless of touch point.

"Take me home!" Screamed or whispered, the message has to connect in less than seven seconds. In every category there are givens, and we understand them: appetite appeal for food, trust for healthcare, fun for kids, and aspirational self-image for beer. This is where the sale happens; we call it Shelf Advantage. And it’s no accident.

Often overlooked, this key cost and production dimension is critical in our work for clients. We look at proprietary and operational attributes. We look at ergonomics and such issues as source reduction and re-use, recycling, degradability, disposal and legislative considerations. Above all, we look at this as a way to enhance a brand’s impact, ensuring it’s a category stand out.

Not just a logo. The corporate brand is the backstop to the consumer brand and products. Onbrand creates corporate brands that reflect the brand promise and corporate value in any required marketing or communications tool. Onbrand creates brand systems that are pure, simple, consistent and usable. For everybody.

Implementing the brand across multiple channels? We understand and can help you do it by providing tools and standards that aid cost and time efficiency in brand implementation for all additional campaign applications. We offer guidelines, archival files and mock-ups that can be used in print, web, broadcast and/or other channels.

Simply put, we know the latest in graphic standards manuals and electronic file management tools used in the implementation and management of brand systems. We custom build tools for clients or we can work within existing systems.