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ONBRAND ANNOUNCES NEW ACCOUNTS WITH CATEGORY LEADERS
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ONBRAND ANNOUNCES NEW SENIOR ACCOUNT DIRECTOR

Toronto, ON – December 20, 2005 - Greg Bérubé, President of Onbrand, is pleased to announce Ben Marino as a new Senior Account Director for the Toronto-based brand agency.

“Ben is a welcome addition to our team at Onbrand,” says Bérubé, “We see him making an immediate impact with top-notch strategic counsel for our current and prospective client base.”

Marino has over 20 years of experience in brand strategy development and implementation for companies such Canada Bread, H.J. Heinz Company, Wyeth, Canada Safeway Limited and Unilever Canada. His most recent project before moving to Onbrand was the establishment of an integrated strategic design division for his agency’s existing client base.

“Onbrand’s unique mix of creativity and strategic thinking is a great fit for me,” says Marino, “I’m looking forward to working with one of the best teams in Canada to develop engaging product packaging that will drive consumer demand and sales.”

About Onbrand
Onbrand is a group of branding consultants to category-leading marketers of consumer goods and services. The firm, based in Toronto Canada, creates, maintains and builds sustainable sales advantage for brands in 19 industry categories. Through its Brand Profilerä and Brand Firstä tools, the firm leads strategy development, brand creation, implementation, governance, and care-taking for such market leaders as the TDL Group (Tim Hortons), Reebok Ltd., (the Hockey Company), Parmalat, Burnbrae Farms Ltd., Revlon and McNeil Consumer Healthcare. Onbrand is part of MDC Partners Inc., Canada’s largest publicly held communications company.

For more information or interviews please contact Rob Landsmann, Account Manager Fantail Communications, rob@fantailinc.com, 416-363-4805.


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