The Onbrand strategic planning process funnels thinking systematically, resulting in a brand identity that is unique in its competitive environment and that resonates with the target audience.
Brand Vision™ involves analyzing proprietary/secondary research and conducting stakeholder interviews to determine the current perception of the brand and what the trends are affecting the product or service category. From this, Onbrand determines a "vision" where a brand fits within the product's or service™s competitive environment.
Brand Profiler™ follows to identify the motivators of those who will be interacting with the brand. By doing so, Onbrand can confirm from the aforementioned Brand Vision what is relevant to the target audience. If the motivators differ from the target audience, Onbrand works to align the two or carries on to the final step of the process.
Brand First™ translates the vision/point of difference into graphic communication to address the selected target market's wants or needs. Effective communication of these values, whether on a product package or in corporate branding, will result in a better chance of swaying a purchase decision or reinforcing your brand, thus creating brand loyalty.
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