MOOSEHEAD
Cold Filter Light

Believe it or not, there is a new category in beer! The premium light beer segment is gaining momentum. Through research and focus groups, it was determined that males start to think about lightening the amount of beer they drink when they hit their mid to late twenties. If they drink premium beer currently, they would prefer the move to a light beer that has cachet because the "the Silver Bullet" alternative does not. Moosehead is the first in this category with the launch of Cold Filtered Light. Onbrand developed the name and packaging in line with the findings of the many successful focus groups in New Brunswick and Toronto.