RUST-OLEUM
Stoneffects

Rona hardware worked with Rust-Oleum to create a product to cater to the growing do-it-yourself and female markets. Rona has made it a priority to make their stores female-friendly and they wanted to make the Stoneffects product a "star" in the store environment. Rust-Oleum came to Onbrand to create the brand and brand identity for Stoneffects which is a concrete surface treatment that creates stone textures. Onbrand named the product and used bright packaging with an image of a finished front doorstep that caters to the female market. Stoneffects turned out to be the star product that Rona and Rust-Oleum thought it would be.