McCAIN
Zalicious

Onbrand worked closely with McCain to bring the new Zalicious product to market. This dessert pizza, located in the frozen food section of grocers, is targeted at teens and kids in the now booming "speed to plate" segment. The challenge was to come up with packaging to make kids take notice of this new product on shelf and to do so in a way that would invite kids to associate with it. Onbrand came up with a name that kids find fun to say and a cool, edgy design which teens/kids find "of the moment." Zalicious is enjoying great success and sales are above expectations.