PARMALAT
Jeunesse

Parmalat needed a strategy when they brought a hot product from Europe into the growing segment of yogurt, focused on youthful/active lifestyle. Onbrand advised Parmalat to focus on the benefits of the new Jeunesse brand. Onbrand studied the target and differentiated the product from the competition by designing the package around the information most relevant to the target consumer; information like "Low in Fat", "Sweetened with Honey" and "No Aspartame". Jeunesse enjoyed a terrific launch and is steadily engaging the consumer as evidenced by increasing sales.